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ECCOPartners
ECCOPartners (Environmental Conservation & Community Outreach) is the public face for the Sebastian County Solid Waste District. This logo was part of a complete Brand Identity package. In a trend of “greenwashing”, ECCO Partners needed to stand out as a leader, not a follower. The design concept, therefore, incorporated three overlapping, translucent leaves (the leaf being the universal symbol for earth-friendly agents), the purpose of which was to show that although the leaves were individual, they ultimately affect each other. This symbolizes the mission of ECCO Partners to create awareness of the connection between our actions and the effects on the environment. 2008 Gold ADDY: Logo
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