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Equator Clothing Co.
Equator Clothing Co. is a clothing line whose products are made of organic and/or repurposed materials. However, they did not want to be known as trendy, “treehugger” clothes, but as vintage-style, quality clothing for a conscientious generation. The overall design reflects the distressed / recycled nature of the clothing; it also plays on the Equator name by incorporating a sun icon and warm, analogous colors.
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