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Fort Smith Symphony
2007 – 2008 Season Brochure
The objective of the 2007 – 2008 Season Brochure and campaign material was to draw a more emotional response from concert-goers and create a more personal connection between the audience and the musicians. After careful review and brainstorming, the concept of reversing the point-ofview coupled with the dramatic lighting on the theater seating was executed without issue. The response from subscribers and general audience members was of awe and excitement. According to Music Director John Jeter, “This was, by far, the greatest response we’ve received for a seasonal campaign — all of which has been extremely complimentary.” 2008 Gold ADDY: Mixed Media Campaign (1 of 3 pieces)
2008 Gold ADDY: Brochure
2008 Best of Show: Print
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