What If Creative
Self-Promotional Coasters
To reflect the “outside the box” approach for What If Creative, this selfpromotional piece needed to be both functional and fun. So, the goals for this piece were to engage the individual, and also to reduce any likelihood it would end up in a landfill — as is the fate for the majority of selfpromotional pieces. The decision was made to design a set of drink coasters that would accomplish these goals. Each coaster incorporates a question concerning to all clients, but which also begins with the answer: (1) WHAT IF your agency shared your goals for success? (2) WHAT IF your ROI came from an ROI… Radically Original Idea? (3) WHAT IF your agency came to you with ideas? (4) WHAT IF the answer was as simple as the question? 2008 Gold ADDY: Non-Traditional Self-Promotional
2008 Special Judges Award
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