We have to admit, there was a strong desire to make a Mario Bros. reference, what with blocks and hammers tying into roofing and construction, but it just wasn't working.
Plus, with the "W" it's more of a Wario Bros. reference, and that's just not the type of message we wanted to present to the kids.
We stuck with the nails (pun maybe intended?) and went with something bold. Two nails, two brothers, get it?
The entire Ward Brothers team is going to get this tattooed on their foreheads this weekend. Or forearms. Same difference.