What If Creative

Who We Are

It’s important to us that you know us, professionally and personally as we want you to feel confident and comfortable with the team and our abilities. And while we work with a variety of talented individuals, we wanted to introduce you to the two people that you will have the most initial interaction with.

Lea Taylor

Tell us about you?

Well, to know me is to love me…just kidding! But if you do know me, the odds are that of some of my life adventures are bound to end up on your list of the “Top 10 Greatest Stories You Have Heard.” I am a free spirit that tries to enjoy life. I love skydiving, basketball, volleyball, shopping, theatre, ‘fun/happy’ music, karaoke and good books! I have wonderful husband, Ryan and two beautiful children, Brenna and Andrew. Combine all of the above and that is why I have the best stories!

What is your approach to life?

I operate under the premise that you should at least experience different aspects of life one time for the sheer exposure and adventure. You never know what you just might end up loving! At the very least, you will have a new appreciation for something that you did not have before. Life should be fun. Smile. Enjoy it.

Where have you worked?

I began my professional career in Dallas where I managed media plans for such clients as Subaru, Quaker State and GTE. After about 6 years, I moved to Chicago (without knowing anyone, by the way) and immersed myself into the interactive world with TMP Worldwide (founder/creator of Monster.com). There I consulted Fortune 500 clients on interactive/web solutions that would help streamline and improve efficiencies with regards to their employment branding and recruitment efforts. TMP Worldwide then relocated me to Raleigh, NC to head up interactive solutions for clients in North Carolina and surrounding states. I was there until moving back to Fort Smith. I worked with some local media and agencies upon my return and really got to know the clientele and possibilities here. I have had the fortunate opportunity to work with the best and thus I was able to bring this knowledge home.

“Why Fort Smith, Arkansas?”

Well, I am originally from here. I left after high school for college and to focus on my career. I had put my professional career first before all until 9/11. I was in Raleigh, NC about to head to the airport when the first attack hit. That day changed my perception on life and I shifted my focus to family first. Thus I moved home and married my now-husband and started a family. Oh yea! And a business called What If Creative! Having lived elsewhere I see the amazing potential that this city and region has and I’m happy to do whatever I can to facilitate growth and success for all that live here.

If you could meet a one celebrity tomorrow, who would it be?

Tough call. I would be torn between Will Smith (funny, smart, family-man, sexy, singer and dancer —whew! Talk about having it all!) And Oprah. She is just amazing. If you truly look at all that she has accomplished, it’s unbelievable. (I know….I cheated and gave you two!)

Last question — What is your favorite song?

Not fair. (You like how I am shocked about the questions — even though I wrote them…) I have so many fun songs!! Can I list two? Sure! Do Anything by Natural Selection and Soldier of Love by Donny Osmond! (you have to be an 80/90’s freak to know these) FUN!!!!

Jeromy Price

Tell us about you?

Well, I like to consider myself the multi-disciplined artist (more multi, less discipline?). I’m not to bad on the acoustic guitar, pretty decent at cooking, studied various martial arts since I was 9 years old, but my true passion lies in Design. Design is my life’s blood. It permeates every aspect of who I am… to a fault. Straddling the fence of designer geekdom, I separate my wardrobe into color palettes and I critique every piece of design I see… including the menu at any restaurant, at which point I proceed to inform the waiter on just how poor the kerning is on the header.

What is your approach to life?

Two words: embrace change. It has always been my philosophy that life (and design) is ever evolving. To keep from getting stuck in a rut, you have to change with change. And sometimes you have to become the agent of change by being proactive instead of reactive.

Where have you worked?

I’ve done quite a bit of traveling in my life, but professionally I’ve never ventured to far from home. I started my career in Fort Smith at a small print shop as a production artist. I eventually moved on to a larger print shop, picking up the ins & outs of four-color process as well as tricks of the trade. In 2003, I found myself as a Designer for the in-house marketing department at PRADCO, which became a 3 year wealth of knowledge about branding. Then, in 2006, I began working for Rockfish Interactive, which gave me a huge insight into being a well-rounded Creative.

“Why Fort Smith, Arkansas?”

Why not? Personally, I have traveled many places across the country and the globe. But like they say, “there’s no place like home.”

If you could meet a one celebrity tomorrow, who would it be?

That’s a tough one. I’ve had many positive influences in my life that inspired me to do more, be more and try harder. Bruce Lee, Michael Jordan, Robert Frost, Edgar Allen Poe, Joe Duffy, Paul Rand, Milton Glaser, Ayn Rand — the list is quite literally, endless. But if I had to pick just one, it would be Alan Watts. His influence led me to be unafraid to question imposed norms and values. Now, I’m no rebel, but Alan Watts helped me to embrace who I am and what I want to do, regardless of what others thought I should do instead.

Last question — What is your favorite song?

Okay, that’s difficult considering the 2,200+ songs in my iTunes. But if there’s one that’s always given me goose bumps of quiet excitement and motivation, it’s Dare You To Move by Switchfoot.