About Us
What If Creative™ is an unconventional advertising agency that focuses on producing exceptional design and targeted marketing strategies that challenge the norm and generate results for companies.
Lea Taylor, the President of What If Creative, has worked for large, respected advertising agencies with national and global brands across the country. Lea returned to her hometown of Fort Smith, AR years later to raise her family and she immersed herself in the region’s marketing agencies and clientele. This experience allowed her to analyze the competitive landscape in the Greater Fort Smith Region. This analysis revealed a number of small to mid-size firms who concentrate on media placement or project design. There was an opportunity to create an agency that challenges their staff and clients to think differently about their marketing initiatives and solutions, incorporate a strategic purpose in all communications and excel in producing fresh, unique and award-winning creative design.
The company name derives from the endless possibilities that can result when one pushes themselves to think differently, creatively. The logo incorporates a question mark that plays on the Rorschach inkblot test. It reinforces the name and vision — that there is no distinct, one answer to marketing challenges. It’s all in how you look and approach the situation.
What If Creative is committed to making a difference for the businesses in the Greater Fort Smith Region, Northwest Arkansas and Eastern Oklahoma. The team operates with honesty and integrity while producing purposeful, creative and targeted communications for driven companies and organizations… And everyone must have fun doing it!
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